DRPCLQ Design-Driven Brand Development

Selected Projects 2003–2011

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1551 Times Square

2009, Jul–

– R/GA, American Eagle

Working with R/GA Brand Development and R/GA Retail, DRPCLQ concepted brand, content and partner strategy for American Eagle's flagship store in Times Square. Since opening, 1551 has become a popular tourist destination and one of the most striking blends of technology, entertainment and advertising in New York City.

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1551 Times Square
1551 Times Square
1551 Times Square
1551 Times Square
1551 Times Square
1551 Times Square
1551 Times Square