DRPCLQ Design-Driven Brand Development

Selected Projects 2003–2011

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Very Sporting

2011, Jan–

– EuroRSCG, Jaguar

DRPCLQ collaborated with EuroRSCG to create a global look and feel for Jaguar. Using strategic insights from EuroRSCG, the new design was inspired by the British heritage of Jaguar and elements from their motorcars. Developed rapidly over the course of two weeks, the exploration seeded later campaign development by agency staff.

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Very Sporting
Very Sporting
Very Sporting
Very Sporting
Very Sporting
Very Sporting