DRPCLQ Design-Driven Brand Development

Selected Projects 2003–2011

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Pant Fit Guide

2009, Jul–

– R/GA, Nike

Featuring the same model in four different pant fits simultaneously, the digital Pant Fit Guide offered women a new way to shop for and compare clothes online. By following fits side-by-side through dynamic movements and closeups, an experience far superior to one relying on images and measurements alone was achieved. Created with R/GA for Nike Women.

7/13

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Pant Fit Guide
Pant Fit Guide
Pant Fit Guide
Pant Fit Guide